:root{
    --bg: #EFEAE0;
    --paper: #F8F5EE;
    --ink: #1E2E22;
    --forest: #24422F;
    --forest-deep: #16281C;
    --moss: #5C7A5F;
    --gold: #B08B2E;
    --gold-soft: #E4CE95;
    --berry: #93332B;
    --berry-soft: #E7C3BD;
    --line: rgba(30,46,34,0.14);
    --line-strong: rgba(30,46,34,0.28);
    --radius: 3px;
  }

  *{box-sizing:border-box;}
  html{scroll-behavior:smooth;}
  body{
    margin:0;
    background:var(--bg);
    color:var(--ink);
    font-family:'IBM Plex Sans', sans-serif;
    font-size:16px;
    line-height:1.55;
  }

  .wrap{max-width:1080px;margin:0 auto;padding:0 28px;}

  /* ---------- HEADER ---------- */
  header.masthead{
    background:
      radial-gradient(ellipse at 15% 0%, rgba(176,139,46,0.16), transparent 55%),
      linear-gradient(180deg, var(--forest-deep) 0%, var(--forest) 100%);
    color:var(--paper);
    padding:64px 0 48px;
    position:relative;
    overflow:hidden;
  }
  header.masthead::after{
    content:"";
    position:absolute;
    right:-60px; top:-60px;
    width:280px;height:280px;
    border:1px solid rgba(228,206,149,0.25);
    border-radius:50%;
  }
  .eyebrow{
    font-family:'IBM Plex Mono', monospace;
    font-size:12.5px;
    letter-spacing:0.14em;
    text-transform:uppercase;
    color:var(--gold-soft);
    margin:0 0 18px;
    display:flex;
    align-items:center;
    gap:10px;
  }
  .eyebrow::before{
    content:"";
    width:22px;height:1px;
    background:var(--gold-soft);
    display:inline-block;
  }
  h1{
    font-family:'Fraunces', serif;
    font-weight:600;
    font-size:clamp(34px, 5vw, 52px);
    line-height:1.06;
    margin:0 0 20px;
    letter-spacing:-0.01em;
    max-width:760px;
  }
  .masthead-sub{
    font-size:16.5px;
    color:rgba(248,245,238,0.78);
    max-width:600px;
    margin:0 0 40px;
  }
  .masthead-stats{
    display:grid;
    grid-template-columns:repeat(4,1fr);
    gap:1px;
    background:rgba(248,245,238,0.14);
    border:1px solid rgba(248,245,238,0.14);
    border-radius:var(--radius);
    overflow:hidden;
  }
  .mstat{
    background:rgba(22,40,28,0.55);
    padding:20px 18px;
  }
  .mstat b{
    display:block;
    font-family:'Fraunces', serif;
    font-size:28px;
    font-weight:600;
    color:var(--paper);
    margin-bottom:4px;
  }
  .mstat span{
    font-size:12.5px;
    color:rgba(248,245,238,0.65);
    line-height:1.35;
  }

  /* ---------- NAV ---------- */
  nav.pillars{
    background:var(--paper);
    border-bottom:1px solid var(--line);
    position:sticky;
    top:0;
    z-index:10;
  }
  nav.pillars .wrap{
    display:flex;
    gap:0;
    overflow-x:auto;
  }
  nav.pillars a{
    font-family:'IBM Plex Mono', monospace;
    font-size:12.5px;
    letter-spacing:0.04em;
    text-decoration:none;
    color:var(--moss);
    padding:16px 18px;
    white-space:nowrap;
    border-bottom:2px solid transparent;
    transition:color .15s, border-color .15s;
  }
  nav.pillars a:hover{color:var(--forest); border-color:var(--gold);}

  /* ---------- SECTIONS ---------- */
  section{padding:64px 0;}
  section.alt{background:var(--paper);}
  section + section{border-top:1px solid var(--line);}

  .pillar-head{
    display:flex;
    align-items:baseline;
    gap:16px;
    margin-bottom:8px;
  }
  .pillar-num{
    font-family:'IBM Plex Mono', monospace;
    font-size:13px;
    color:var(--gold);
    border:1px solid var(--line-strong);
    border-radius:50%;
    width:30px;height:30px;
    display:flex;align-items:center;justify-content:center;
    flex-shrink:0;
  }
  h2{
    font-family:'Fraunces', serif;
    font-weight:600;
    font-size:30px;
    margin:0;
    color:var(--forest-deep);
  }
  .pillar-intro{
    color:var(--moss);
    max-width:640px;
    margin:14px 0 36px;
    font-size:15.5px;
  }

  h3{
    font-family:'Fraunces', serif;
    font-weight:600;
    font-size:19px;
    margin:0 0 4px;
    color:var(--forest-deep);
  }
  .sub{color:var(--moss); font-size:14px; margin:0 0 18px;}

  /* ---------- KPI CARDS ---------- */
  .kpi-row{
    display:grid;
    grid-template-columns:repeat(3,1fr);
    gap:14px;
    margin-bottom:36px;
  }
  .kpi{
    background:var(--paper);
    border:1px solid var(--line);
    border-radius:var(--radius);
    padding:22px 20px;
    border-top:3px solid var(--forest);
  }
  section.alt .kpi{background:#fff;}
  .kpi.gold{border-top-color:var(--gold);}
  .kpi.berry{border-top-color:var(--berry);}
  .kpi b{
    display:block;
    font-family:'Fraunces', serif;
    font-size:32px;
    font-weight:600;
    color:var(--forest-deep);
  }
  .kpi .pct{
    font-family:'IBM Plex Mono', monospace;
    font-size:13px;
    color:var(--gold);
  }
  .kpi p{margin:8px 0 0; font-size:13.5px; color:var(--moss); line-height:1.4;}

  /* ---------- BAR CHART ---------- */
  .barchart{margin:24px 0;}
  .bar-row{
    display:grid;
    grid-template-columns:180px 1fr 64px;
    align-items:center;
    gap:12px;
    padding:7px 0;
    border-bottom:1px solid var(--line);
  }
  .bar-row:last-child{border-bottom:none;}
  .bar-label{font-size:13.5px; color:var(--ink);}
  .bar-track{
    background:rgba(36,66,47,0.08);
    border-radius:2px;
    height:16px;
    overflow:hidden;
  }
  .bar-fill{
    height:100%;
    background:linear-gradient(90deg, var(--moss), var(--forest));
    border-radius:2px;
  }
  .bar-fill.gold{background:linear-gradient(90deg, #cbab5c, var(--gold));}
  .bar-fill.berry{background:linear-gradient(90deg, #c47e73, var(--berry));}
  .bar-val{
    font-family:'IBM Plex Mono', monospace;
    font-size:12.5px;
    text-align:right;
    color:var(--forest-deep);
  }

  /* ---------- MEDIA GRID ---------- */
  .media-grid{
    display:grid;
    grid-template-columns:repeat(4,1fr);
    gap:14px;
    margin:28px 0 8px;
  }
  .media-card{
    background:#fff;
    border:1px solid var(--line);
    border-radius:var(--radius);
    padding:20px 18px;
  }
  .media-card .icon{
    font-family:'IBM Plex Mono', monospace;
    font-size:11px;
    letter-spacing:0.08em;
    text-transform:uppercase;
    color:var(--gold);
    margin-bottom:10px;
  }
  .media-card b{
    display:block;
    font-family:'Fraunces', serif;
    font-size:26px;
    color:var(--forest-deep);
  }
  .media-split{
    margin-top:10px;
    font-size:12px;
    color:var(--moss);
    display:flex;
    flex-direction:column;
    gap:3px;
  }
  .media-split .seg{display:flex; justify-content:space-between;}

  /* ---------- ANALYSIS BOX ---------- */
  .analysis{
    background:var(--forest-deep);
    color:var(--paper);
    border-radius:var(--radius);
    padding:26px 28px;
    margin:30px 0;
  }
  .analysis .tag{
    font-family:'IBM Plex Mono', monospace;
    font-size:11.5px;
    letter-spacing:0.1em;
    text-transform:uppercase;
    color:var(--gold-soft);
    margin-bottom:10px;
    display:block;
  }
  .analysis p{margin:0 0 10px; font-size:14.5px; color:rgba(248,245,238,0.88); line-height:1.6;}
  .analysis p:last-child{margin-bottom:0;}
  .analysis strong{color:var(--gold-soft); font-weight:600;}

  /* ---------- LIMITATION BOX ---------- */
  .limits{
    border:1px dashed var(--line-strong);
    border-radius:var(--radius);
    padding:20px 22px;
    margin:28px 0;
    background:rgba(147,51,43,0.04);
  }
  .limits .tag{
    font-family:'IBM Plex Mono', monospace;
    font-size:11.5px;
    letter-spacing:0.1em;
    text-transform:uppercase;
    color:var(--berry);
    margin-bottom:10px;
    display:block;
  }
  .limits ul{margin:0; padding-left:18px;}
  .limits li{font-size:13.5px; color:var(--ink); margin-bottom:6px; line-height:1.5;}
  .limits li:last-child{margin-bottom:0;}

  /* ---------- SUGGESTIONS BOX ---------- */
  .suggestions{
    border:1px solid var(--line-strong);
    border-left:3px solid var(--gold);
    border-radius:var(--radius);
    padding:22px 26px;
    margin:28px 0;
    background:#fff;
  }
  .suggestions .tag{
    font-family:'IBM Plex Mono', monospace;
    font-size:11.5px;
    letter-spacing:0.1em;
    text-transform:uppercase;
    color:var(--gold);
    margin-bottom:14px;
    display:block;
  }
  .suggestions ol{margin:0; padding-left:20px; columns:2; column-gap:32px;}
  section.alt .suggestions{background:var(--bg);}
  .suggestions li{
    font-size:14px;
    color:var(--ink);
    margin-bottom:12px;
    line-height:1.45;
    break-inside:avoid;
  }
  .suggestions li b{color:var(--forest-deep);}
  @media (max-width:760px){.suggestions ol{columns:1;}}

  /* ---------- FUNNEL (pilar 3) ---------- */
  .funnel{margin:30px 0;}
  .funnel-step{
    display:grid;
    grid-template-columns:auto 1fr auto;
    align-items:center;
    gap:18px;
    padding:16px 20px;
    border:1px solid var(--line);
    border-radius:var(--radius);
    background:#fff;
    margin-bottom:2px;
    position:relative;
  }
  .funnel-step.indent{margin-left:32px; border-left:3px solid var(--gold);}
  .funnel-step.indent2{margin-left:64px; border-left:3px solid var(--berry);}
  .funnel-step .fn-num{
    font-family:'IBM Plex Mono', monospace;
    font-size:22px;
    font-weight:500;
    color:var(--forest-deep);
    min-width:60px;
  }
  .funnel-step .fn-label{font-size:14px; color:var(--ink);}
  .funnel-step .fn-label small{display:block; color:var(--moss); font-size:12.5px; margin-top:2px;}
  .funnel-step .fn-pct{
    font-family:'IBM Plex Mono', monospace;
    font-size:13px;
    color:var(--gold);
  }
  .funnel-connector{
    width:1px;height:14px;
    background:var(--line-strong);
    margin-left:30px;
  }

  /* ---------- TIMELINE mini ---------- */
  .timeline{
    display:flex;
    align-items:flex-end;
    gap:3px;
    height:90px;
    margin:24px 0 8px;
    padding:0 2px;
  }
  .tbar{
    flex:1;
    background:var(--moss);
    border-radius:2px 2px 0 0;
    position:relative;
  }
  .tbar.low{background:var(--gold-soft);}
  .tbar span{
    position:absolute;
    bottom:-20px;
    left:50%;
    transform:translateX(-50%);
    font-size:9.5px;
    font-family:'IBM Plex Mono', monospace;
    color:var(--moss);
    white-space:nowrap;
  }

  /* ---------- QUOTES / SAMPLE ---------- */
  .sample-list{margin:18px 0;}
  .sample{
    display:grid;
    grid-template-columns:120px 1fr;
    gap:14px;
    padding:11px 0;
    border-bottom:1px solid var(--line);
    font-size:13.5px;
  }
  .sample .who{color:var(--moss); font-family:'IBM Plex Mono', monospace; font-size:11.5px;}
  .sample .msg{color:var(--ink);}

  /* ---------- FOOTER ---------- */
  footer{
    padding:40px 0 56px;
    color:var(--moss);
    font-size:12.5px;
  }
  footer .wrap{
    display:flex;
    justify-content:space-between;
    align-items:center;
    border-top:1px solid var(--line);
    padding-top:24px;
  }

  @media (max-width:760px){
    .masthead-stats{grid-template-columns:repeat(2,1fr);}
    .kpi-row{grid-template-columns:1fr;}
    .media-grid{grid-template-columns:repeat(2,1fr);}
    .bar-row{grid-template-columns:110px 1fr 50px;}
    .funnel-step{grid-template-columns:1fr; gap:6px;}
    .sample{grid-template-columns:1fr;}
  }